The Art of Timothy Dempsey
I have helped firms of all sizes clarify branding and user experience in order to increase conversion rates. This includes heuristic UX assessments in the pharma industry as a consultant, to wireframes for new sites - and everything in-between.
All visuals on this page are © Deutsch Family Wine & Spirits.
Case Study 1: Wireframe for Rosé Product Launch
Using Sketch on Mac, I quickly produced a wireframe with the support of the Brand Ambassador and Creative Director. This site needed to be fast-tracked to be live in time for anticipation of broadcast TV media campaigns.
Click for PDF verson of wireframeVisit live site
Case Study 2: Optimize for Mobile-First Sales
The sample below is my solution for a large wine & spirits marketing firm. Brand Marketing needed to refine the product page using mobile-first, sales-optimized layout.
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After
Key recommendations were to eliminate all decorative background photos, eliminate the thumbscroller (which was a mobile design pattern incorrectly executed on desktop by a former outsourced developer) and to prioritize the locator pin to prominence for reaching the store locator with the fewest taps/clicks.
Tools: Axure RP, PhotoshopCase Study 3: Retail Locator
The same firm's Prosecco brand had a long dormant brochure website which was lacking a core functionality. I wireframed a solution to help consumers find the adult beverage in their territory.
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After
The final deliverable included PHP interacting with a MySQL database. Naturally this solution needed to be "mobile first" since the research into our analytics proved most site visits were from smartphones.
Tools: Axure RP, Dreameaver IDECase Study 4: Automotive Warranty Legacy App Modernization
A NJ firm was modernizing a legacy Java app for the extended automotive warranty field. I was recruited to bring the look and feel to a more contemporary user-friendly experience. My deliverable was heavily influenced by Google's Material UI, which was ultimately my recommendation.
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